All endeavours benefit from those who have 'been there, done that and know that'. These are some of the giants upon whose shoulders we have built The Midmarket Institute.  They have spent many hours and continue to give us the benefit of their wisdom on how to best help more midmarket companies succeed.  Please click on each Advisor's photograph to read their bio.

Bo Burlingham

Senior Advisor

Bo Burlingham is an editor-at-large of Inc. magazine and chairman of the Small Giants Community ( His book Small Giants: Companies That Choose To Be Great Instead of Big was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award. His most recent book, co-authored with Norm Brodsky, is The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. (It is now available in paperback under the title Street Smarts: An All-Purpose Tool Kit for Entrepreneurs.)


Bo joined Inc. in January 1983 as a senior editor and became executive editor six months later. In 1990, he resigned so that he could do more writing and became editor-at-large. Subsequently, he wrote two books with Jack Stack, the co-founder and CEO of Springfield Remanufacturing Corp. and the pioneer of open-book management. One of the books, The Great Game of Business, has sold more than 300,000 copies. The other, A Stake in the Outcome, has been called “the first management classic of the new millennium.”


Bo co-authors with Norm Brodsky the popular monthly column in Inc. called “Street Smarts,” which was the winner of a gold “AZBEE” award from the American Society of Business Publication Editors in 2008, and a finalist for a National Magazine Award in 2006 and 2008. Bo served on the board of The Body Shop Inc., the U.S. subsidiary of the international skin and hair care company, from 1992 to 1997.


Bo is a graduate of Princeton University.  He now lives in Oakland, CA, with his wife, Lisa, to whom he has been married for 40 years. They have two children and two grandchildren.