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About the Midmarket

There are many types of users in the midmarket ecosystem - midmarket companies and those that serve them.  They include suppliers, advisors/consultants, capital providers, influencers and individuals.  You will get the most benefit by choosing the type of user that best describes your company.  Click on one of the icons below and learn more about what we have for you.

If you are not sure, please click here and answer a few questions.  We will help you figure it out.


Midsize companies comprise a small percentage of companies in any economy and yet make outsized contributions to GDP and employment.  Midsize companies account for just 3.2% of all companies in the U.S. and yet provide 34% of all jobs, 31% of all revenue and 44% of all the jobs growth in the U.S.

  1. Midmarket companies have more room to grow (revenues and jobs) than larger companies

  2. Midmarket companies have strong roots in their communities

  3. Midmarket companies tend to add most jobs in the domestic market

  4. Midmarket jobs are more sustainable than those at larger and smaller companies

  5. Midmarket companies tend to have domestic suppliers rather than foreign ones - and tend to stay with their supplier longer than many larger companies do

  6. Midmarket companies build strong vibrant communities around them

Midmarket companies are the 'engines of any economy.  Nurturing and supporting these companies - to survive and to grow - is good for the country and good for you. You may not have heard of them but we wouldn't have much of an economy without them. 


Midsize companies - too large to be small and too small to be big - account for just 3.2% of all companies in the U.S. These 195,000 companies provide 34% of all jobs, 31% of all revenues and 44% of all non-government jobs growth in the U.S.  Here are some more facts about the midmarket in the United States:


  1. The revenues of the US midmarket exceed the GDP of Germany and Mexico combined. 
  2. If the U.S. midmarket was a country, it would be the fourth largest economy in the world
  3. 1 in 4 Big businesses were midmarket companies five years ago (e.g., Google).
  4. 70% of the U.S. midmarket has been around for more than 20 years.
  5. High growth midmarket companies are growing at 3 to 5 times the rate of GDP growth.
  6. A majority of midmarket companies don’t have sufficient access to capital markets.
  7. Largest industry concentrations of midsize companies are in services, manufacturing, healthcare and retail.

They are everywhere and most tend to be 'quiet' companies that operate in a regional or industry niches and tend to provide stable employment to millions.


Every business has challenges.  However, midsize companies have several challenges that are unique to their size and stage of development. 

  • limited market opportunities because of their limited scope (of products or services);
  • limited pricing power - because they lack scale (higher unit costs because of limited volumes);
  • difficulty getting credit because they are neither small to rely on personal net worth or large to have a  robust balance sheet;
  • limited negotiating leverage with suppliers;
  • ill-suited products/services for their particular needs; 
  • competition from large companies or reliance on few customers for bulk of revenues;
  • limited resources for market expansion, and many such challenges

There is no one midmarket, as many would like to believe.  Each company has unique challenges based on their attributes including customer and geographic focus, ownership, growth type and other attributes.  As a member, you can use the CHALLENGE FINDER to find challenges for your kind of company.